Advertising is that aspect of marketing which involves the sellers persuading the customers to buy a product. There are various methods of advertising. For example:- advertising through TV, newspaper advertisements, personal selling to name a few. Advertising is done with the sole aim of selling the product or service to earn profits.
The concept of advertising is quite simple. It is mainly to make the customers buy a product using novel ideas. But, advertising is not just about fancy designs and pictures. A detailed information about the product is also required. Essential details like date of manufacture, expiry date, contents of the product, harmful ingredients, ‘best before…’, instructions for use etc should be provided.
Advertising is advantageous because it has a wide reach as it is done through media like TV and newspapers. People also develop trust in the product. However, advertising can also manipulate the customers to buy a product. This is done mostly by providing false information about the product. Advertising is also forceful. For example:- personal selling. Another drawback of advertising is that fake or poor quality products can also be advertised without the difference being known to the customer. There are other drawbacks to advertising. Some of them are: bad quality of advertisement, undermining of social values, confusion of buyers due to wide choice of products which adds to the cost incurred by the business.
Although advertisement has a lot of drawbacks, there is a need to advertise because- 1) the market is competitive and in order to survive, companies need to advertise. 2) To make customer buy it is necessary to attract them. 3) To earn profits by selling the product.
Advertisement is therefore essential in today’s world.
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